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There’s actually nothing simple about voting in the United States — especially interacting with ballots. We have the most complex ballots in the world. We ask much of voters.

So when voters encounter poor ballot design, they make mistakes. Regardless of age, education, or voting system used, we lose votes because of ballot design and instructions. The elections world has learned a lot about what works and what doesn’t in ballot design over the last 10 years. Today, we release a brief report that rolls up some of the history, constraints, and options about ballot simplicity, constraints, and design literacy in election administration.

Happy Valentine’s Day. We love this work.

Download the PDF: Ballot simplicity – Chisnell – CCD

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  • Vol. 05-08, the “voter ed” series, in Field Guides To Ensuring Voter Intent now available!

    Based on research supported by the MacArthur Foundation during the 2012 Presidential Election, the team has put together top 10 tips and guidelines on communication strategy, printed voter education, election websites, and signage and way finding. Download the PDFs for free , or get your own printed copies .

  • Field Guides in their 3rd printing!

    May 14, 2013 – Vol. 01 – 04 of the Field Guides To Ensuring Voter Intent went to press today for their 3rd printing. Right now 1,000 sets of the Field Guides are out in the world. The new batch will put 250 more sets in the hands of local election officials. Yay!